A Guide to Closing an AI Informed Buyer

One in four car buyers now uses AI to research, compare, and negotiate. This free floor guide shows your GMs and your team exactly what those buyers are being coached to ask, and the word-for-word responses that close them.

 

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The buyer walking your lot did their homework

They asked ChatGPT what your invoice probably is. How to counter your first number. What fees to watch for. Whether to buy now or wait. 44% of AI-assisted buyers used it to learn negotiation strategies before they ever called you (CarEdge, July 2025).

Who it's for

Owners & GMs

The strategic read: what the AI-assisted buyer changes about your store, why response time and defensible pricing matter more than ever, and where deals are quietly leaking before the buyer hits the desk.

Sales Managers

The coaching playbook: how to run a Saturday meeting on the AI-prepped buyer, the objection to drill until nobody flinches, and how to turn "ChatGPT told me…" from a floor headache into an easy close.

Reps & BDCs

The desk-ready scripts: the 6 questions buyers are bringing in, word-for-word responses for each, and the line that pulls the conversation back to the car on your lot.

Where should we Send the Guide?

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